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Privacy Policy & Data Protection

Last Updated: October 2023

This Privacy Policy describes how FRESHSU LTD (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit our website or engage our services. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked with you ("Personal Information"). This includes:

  • Contact Data: Name, business address, email, and phone number.
  • Logistical Data: Delivery addresses, recipient names, and special handling instructions.
  • Technical Data: IP address, browser type, and usage patterns collected via cookies.

2. Legal Basis for Processing

Under the UK GDPR, we rely on the following legal bases to process your data:

  • Contractual Necessity: To fulfill delivery agreements.
  • Legal Obligation: To comply with tax and food safety regulations.
  • Legitimate Interests: To improve our logistics algorithms and secure our website.
  • Consent: When you subscribe to our insights or use our contact form.

3. Data Retention and Security

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Typically, transactional data is held for seven years in accordance with UK tax law. We employ industry-standard AES-256 encryption for data at rest and TLS 1.3 for data in transit.

4. Your Rights

You have the right to access, correct, or erase your personal data. You may also object to processing or request data portability. To exercise these rights, please contact our Data Protection Officer at dpo@regentcapital.sbs. We respond to all valid requests within 30 days.

5. Third-Party Sharing

We do not sell your data. We share information only with trusted partners (e.g., cloud hosting, insurance providers) who are contractually bound to protect your data to the same standard as FRESHSU LTD.

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Revolutionizing the UK food supply chain through data-driven logistics and sustainable infrastructure.

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94 Cowley Road Oxford OX4 1JE England, UK

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